SetPal finds the right creator for your brand, structures the campaign, and manages the partnership from brief to launch. The creator delivers.
SetPal's Service
Insights
How It Works
One brief in — vetted talent, clear terms, and managed delivery out. The same three steps run every creator campaign and every model booking we handle.
02 — STRUCTURE
Terms, brief, and scope
We translate your objective into a clear deliverable scope, and handle the terms between you and the talent. You get one point of contact. The talent gets a brief they can execute. Nobody is guessing what was agreed.
03 — MANAGE
From brief sign-off to final delivery. We stay on it.
We stay in the partnership through execution — tracking deliverables, handling the back-and-forth, and making sure what was agreed is what gets delivered. You spend your time on your business, not on chasing status updates.
FAQ
Not finding what you need?
Reach out anytime. We're happy to answer any questions before you commit to working together.
Purinat Ajjaneeyakul
Co-Founder, SetPal
What is SetPal?
SetPal is a Thailand-based influencer marketing agency that connects brands with VTubers and subculture creators across anime, cosplay, and gaming communities for brand-partnership campaigns. SetPal finds the right creator, structures the deal, and manages the partnership from brief to launch — the creator produces the content.
What does SetPal do, and what services does it offer?
SetPal has two service lines: influencer marketing, which connects brands with VTubers and subculture creators for brand-partnership campaigns, and modeling, which sources and casts vetted models for commercial shoots. In both, SetPal acts as the facilitator — identifying the right talent, structuring the deal, and managing it — while the creator or model delivers the work. It is commission-based for brand deals, with no long-term retainers.
Where does SetPal operate, and what languages does it work in?
SetPal operates primarily in Thailand and secondarily across Southeast Asia. It works in both Thai and English, which makes it a single point of contact for foreign brands entering the Thai market.
How do I start working with SetPal?
You can reach SetPal at agency.sales@setpal.co with your brand, campaign goal, or shoot brief. SetPal then identifies the right creators or models for your audience, structures the deal, and manages the partnership from brief to launch.
How does SetPal charge?
It depends on the service. Influencer brand deals are commission-based — SetPal earns a percentage of the campaign, with no monthly retainer. Model bookings are charged as a fee per booking. There is no subscription and no lock-in either way.
What makes SetPal different from a regular influencer agency?
SetPal matches brands to creators on audience fit and community credibility, not follower count — and specializes in VTuber and subculture communities that most agencies don't cover. SetPal brokers and manages the partnership while the creator produces the content, so your brand reaches an audience that already trusts the messenger.
Get in Touch
Tell us about your brand and what you're trying to achieve. We'll come back with a straight answer on whether we're the right fit — and who the right creator or talent is.
Thailand-based. Thai and English spoken.
No retainers. We earn when the deal closes.